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Northwest Minnesota Foundation announces new brand and messaging

The Northwest Minnesota Foundation has launched a new brand and messaging strategy, one that will focus on providing a more personal approach to its work.

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BEMIDJI — The Northwest Minnesota Foundation has launched a new brand and messaging strategy, one that will focus on providing a more personal approach to its work.

“With a fresh, more personal approach to its communications, NMF aims to connect to its past while showcasing a brighter future,”a release said.

Founded in 1986, the NMF is a nonprofit foundation that works to help communities in northwest Minnesota through collaboration and local philanthropy. Examples of the group's work include providing grants and loans and working to support job growth and retention.

While the rebranding includes changes in messages, such as a new foundation logo, the core of the organization’s mission remains the same.

“We believe our region offers boundless opportunities and our strength is connecting people, places and possibilities,” the release said. “This allows us to better illustrate who we are and what we do.”

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NMF has organized several community events to facilitate communication and feedback from those who call Northwest Minnesota home.

In-person events are scheduled for Bemidji on April 7 and 8, and a virtual option will take place on April 14. Other locations and further details can be found on the foundation’s website .

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