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Sephora, inside JCPenney, opens July 15

BEMIDJI -- Sephora, a beauty retailer, will open a new location inside JCPenney at Paul Bunyan Mall in Bemidji on July 15.

The new, 2,400-square foot Sephora will offer an assortment of makeup, skincare, fragrance, bath and accessory products, according to a release. The store will be staffed with beauty consultants educated in makeup application and skincare solutions.

The first 100 clients to arrive at the grand opening will receive JCPenney gift cards with mystery values worth up to $100, according to the release. Sephora will also be giving away 650 gift bags filled with samples.