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Loeffler wants modeling to help charities


Modeling always interested Kayla Loeffler. When she spotted an advertisement for maurices Main Street Model Search contest this winter, she signed right up.

What really attracted Loeffler to the contest is that it calls for girls in all sizes ages 18 and up to represent maurices in upcoming fall, holiday and spring campaigns.

Loeffler, 20, of Bemidji doesn't like of the idea of encouraging models to be 6 feet tall and so skinny that they are unhealthy. She believes it gives young girls the wrong idea about beauty.

"I don't think people should look that way," Loeffler said. "Everyone's beautiful in their own way."

Loeffler's submission was accepted, and is now part of an online voting campaign, which started Monday and runs through March 19.

The campaign allows voters to cast a ballot for their favorite contestant once a day, or every 24 hours, online at

The top 100 contestants will be revealed March 20 and a judging panel that includes Christopher Straud of Project Runway will select 12 winners on April 23.

"I've always liked fashion," Loeffler said. "I want to show everybody my style."

Loeffler has some previous modeling experience. She has modeled clothing at Paul Bunyan Mall, and posed for a painting that was auctioned off for charity for St. Jude Children's Research Hospital.

As a self-described "hometown girl," Loeffler is excited about the fashion element of the contest, but she was also interested in the prospect of giving something back to her community.

Contest winners receive a $1,500 gift card and a photo shoot in one of three iconic destinations in the United States and national exposure at maurices stores, website, mailers and social media.

Winners will also receive a $7,500 charitable makeover to be awarded to a community or charitable organization in her hometown.

If she wins, Loeffler choose to donate the money to two different organizations that have special meaning to her.

Loeffler would give part of the charitable donation to the Beltrami County Humane Society because she loves animals and the Humane Society does not euthanize animals when they are considered adoptable.

When she was in elementary school, Loeffler even had her birthday party at the Humane Society. Her guests brought food and other donations and were able to play with the animals.

While in fifth grade at Northern Elementary School, Loeffler spearheaded a classroom project to adopt a kennel at the Humane Society.

Her initiative impressed her teacher, Jeffrey Wade.

"She had a humanitarian way about her and she was very honest," Wade said. "I think whatever she represents, she will do in a positive manner."

Loeffler also choose to donate money to Relay for Life of Beltrami County, an annual event that raises money for the American Cancer Society. Loeffler chose this charity because she has lost loved ones to several types of cancer and she first volunteered at Relay for Life last year,

Kayla's mom, Dawn Loeffler, said it's no surprise she choose those charities.

"She's always willing to give to others," Dawn said. "She's a hometown girl and such a heartwarming person."