Watch out for those who play on fears
Ever wonder why we respond to fear? Think about the ads we see on TV. Mayhem will get you. Your identity could be stolen. One of the best was a number of years ago by an oil company on TV. A mechanic was holding up an oil filter, the oil was running down his arm as he said "you can pay me now or you can pay me later."
Have you ever heard "you better do it or else?" When I was a child I did not want to know what or else was so I did what was asked. Now that I'm much older, I do not respond to fear ads because I'm not thinking about what was said but what they are trying to do.