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Paul Bunyan and Babe the Blue Ox, icons that have made Bemidji famous, will be used to market Minnesota's new health insurance exchange. Monte Draper | Bemidji Pioneer.

Paul and Babe ads rankle local leaders

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BEMIDJI -- Minnesota's newly created health exchanged unveiled its ad campaign Sunday, with a couple of recognizable figures as its stars.

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John Hageman
John Hageman covers local business and Grand Forks' legislative delegation. Get more business news at aroundtown.areavoices.com. 
(701) 780-1244
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