Nova-Tech executive to establish office in China

WILLMAR, Minn. -- Chinese customers are waiting in line for Nova-Tech products, and the Willmar-based company is quickly developing the infrastructure to deliver the goods and provide service.

A key part of that effort will be Aaron Madsen, who was set to leave Monday for Shanghai to develop Nova-Tech’s China corporate headquarters. Madsen, 33, is manager of the company’s sales and marketing department and will add the title of general manager of Nova-Tech Asia.

“My focus will be hiring people who will be able to sustain the business and hold our company values,” he said.

Nova-Tech develops and manufactures equipment for handling and vaccinating newly hatched poultry, including turkeys, ducks and chickens. Customers are waiting to receive the company’s products, Madsen said, so there’s already a built-in market for Nova-Tech in China.

Nova-Tech will establish administrative, human resources and accounting functions in Shanghai, as well as a distribution house. The long-range plan is to open satellite offices in Tokyo and Bangkok. Nova-Tech will continue to manufacture its products in Willmar, Madsen said.