Sections

Weather Forecast

Close
Advertisement

Mass marketing goes platinum

Email News Alerts

In today's fast-moving world of consumer styles, when you're out, you're out. Not just out-of-style, but so far out that you no longer interest the big marketers.

Advertisement

Thus it is that advertising authorities have deemed the middle class itself (roughly 60 percent of us, depending on where you draw the income line) to be unworthy consumers. We're too poor to matter, they say.

Get the full story
Subscribe or Log In

Are you a newspaper subscriber but you don't have a Digital Access account yet? Activate your account.

You will need your subscription account number and phone number. Not sure if you have an account? Email us or call (218) 333-9200 and we can help you.

Advertisement
Advertisement
randomness