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Marilyn Heltzer: I'm working on my brand

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I hadn't given it much thought until Oprah announced that she's quitting her daily TV show, and there was a great uproar about what would happen to her brand.


Then Tiger Woods got into trouble, and the uproar switched to chatter about his brand. And the other night a TV commentator observed that the Republicans will have to define their brand before the 2010 election.

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