Man credited with popularizing DQ’s Dilly Bar dies
MOORHEAD — The man credited with popularizing the Dairy Queen Dilly Bar has died.
In 1955, two brothers from Stillwater came to the Litherland-owned Moorhead Dairy Queen with an idea. After coating the soft serve in chocolate and holding it up with a medical tongue depressor, one brother said, "Now, isn't that a dilly."
"We didn't have any trouble selling them at all -- they just took off," Litherland said in a 1999 interview.
The treat sold for 10 cents.
Litherland and his wife, Phyllis, operated the Moorhead DQ for 46 years.