The Drug Free Coalition of North Central Minnesota has completed the design stage of an underage drinking social marketing campaign aimed to curb underage alcohol use in the region.
A competition was launched in February encouraging after school youth programs to design a campaign which delivered a message to youth, ages 10-14, that living alcohol free is the best way to be. Design categories included creating a poster, T-shirt and a video or public service announcement.
The Boys & Girls Club of the Bemidji Area won the first place award for their "Rise Above" T-shirt and poster design.
The Red Lake NationBoys & Girls Club won the first place award for their "Don't Be a Freak. Just Don't Drink!" video, which can be viewed at www.youtube.com/watch?v=SGXzea6UIis.
The second place recipients were White Earth's Waubun AlaTeen for their "Stinken' Thinking Leads to Drinking-Be Smart-Don't Start" poster and a T-shirt designed by the Red Lake Nation Boys & Girls Club.
Third place was awarded to Leech Lake Youth Program "Put no drinking in your Thinking!" T-shirt design.
The Drug Free Coalition of North Central Minnesota presented the winners with a donation to support their youth program initiatives. In addition, the first- and second-place posters and T-shirts are being duplicated to distribute throughout the region prior to prom and graduation events.
The coalition received a grant from North Country Health Services Foundation in 2008 to support the underage drinking social marketing campaign.