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In this Friday, Feb. 24, 2012 photo, doughnuts are fried in cooking oil in New York. Willpower apparently can be bought. The chance to win or lose $20 a month enticed people in a yearlong study to drop an average of nine pounds - four times more weight than others who were not offered dough to pass up the doughnuts. The new study, done at the Mayo Clinic, was released Thursday, March 7, 2013. (AP Photo/Mark Lennihan) Copyright 2012, The Associated Press

Cash can bribe dieters to lose weight, study finds

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Willpower apparently can be bought. The chance to win or lose $20 a month enticed dieters in a yearlong study to drop an average of 9 pounds — four times more weight than others who were not offered dough to pass up the doughnuts.

Many employers, insurers and Internet programs dangle dollars to try to change bad habits like smoking or not exercising, but most studies have found this doesn't work very well or for very long.

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