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This image from video shows an image from a Kindle Paperwhite commercial featuring a young woman lounging next to a young man, waiting for their husbands, shown in the background at the bar. Traditionally lagging behind TV and film content in terms of LGBT inclusion, advertisers in this country are suffering considerably less blowback for the effort. (AP Photo/Amazon) Copyright 2013, The Associated Press

Ads out of closet, into mainstream with gay themes

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NEW YORK (AP) — A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen.

He clicks to buy one himself and suggests they celebrate with a drink.

"My husband's bringing me a drink right now," chirps she.

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