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Ads featuring Paul, Babe debut statewide

BEMIDJI -- Television and radio advertisements featuring Bemidji's own Paul Bunyan and Babe the Blue Ox hit the airwaves statewide Wednesday, according to a press release.

The ads are part of a marketing campaign for MNsure, the state's health insurance exchange program started as part of the Affordable Health Care Act.

The ads, which caused a bit of stir in Bemidji when they were first announced several weeks ago, feature Paul and Babe in various escapades that lead them to possibly need health insurance.

In addition to the television, online and radio campaigns, ads have been featured on billboards, buses, trains, skyways in the Twin Cities, Rochester, Duluth, St. Cloud, Mankato and Moorhead.

The online and television ads can be seen at www.youtube.com/mnsure.

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